Case Studies
Wild Hogs Premiere & After Party |
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| Location | Odeon West End, Leicester Square Paper, Piccadilly |
| Client | Buena Vista |
| Brief | To deliver a first class movie premiere and aftershow party for Buena Vista International for the UK launch of this record-breaking 'road' movie with an all-star Hollywood cast, all of whom arrived on the red carpet on Harley Davidson motor-cycles. |
| Result | Wild Hogs had already broken box-office records in the US prior to its arrival in Europe so it was important to create an effective and impactful premiere including some unusual and challenging features!! |
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Pirates of the Caribbean European Premiere & After Party |
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| Location | Odeon Leicester Square, London, UK No.5 Cavendish Square, London, UK |
| Client | Buena Vista |
| Brief | Delivery of a UK movie premiere and aftershow event for the stars of the film, invited guests and VIPs from the world of entertainment. |
| Result | Hundreds of screaming fans lined Leicester Square to welcome the cast and a wealth of celebrities whilst Jenni Falconer played host to the crowds from a balcony above the entrance, which was dressed with gallows, cannons, palm trees and a hanging gibbet, complete with skeleton. VIP's were treated to a themed pre-screening reception within the cinema, which continued with the theme of pirates including treasure chests overflowing with golden treasures, nets and ships wheels. The after show party took place at exclusive venue No. 5, Cavendish Square where delicious canapés and themed cocktails such as the 'Black Pearl', 'Caribbean Moonlight' and 'Rum Punch' were served to the cast and other special guests. |
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